Happy Crumb Bakery Brings Warm Cookies to the Heart of Soho
Queer-led British bakery opens permanent Rupert Street pitch, trading Tuesday to Saturday, 3pm–10pm
HAPPY CRUMB BAKERY
01 May 2026
Queer-led British bakery opens permanent Rupert Street pitch, trading Tuesday to Saturday, 3pm–10pm
Happy Crumb Bakery is a proudly British, queer-led independent bakery founded in 2024. After a flood forced an early closure, the bakery rebuilt its business through markets, online sales, corporate gifting, and West End event catering before opening its permanent Soho pitch on Rupert Street in 2026. Cookies are baked daily in the Battersea/Nine Elms production kitchen and served warm on-site. Instagram: @happycrumbbakery . TikTok: @happy.crumb.bakery .
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